Beverage Lab, World of Coca-Cola, Atlanta
Solomon Group, The Coca-Cola Company, World of Coca-Cola, Atlanta - 2023 - 350 sqm
Studio Cassells was commissioned by Solomon Group and The Coca-Cola Company to design the Beverage Lab for the World of Coca-Cola Atlanta. The beverage lab was an immersive tasting experience which explored the science and creation of beverages. The space included a tasting of upcoming beverages, allowing visitors to input into the beverage development process.
Studio Cassells was responsible for the design of the experience, from inital concept exploration, to development and detail design. This included the Spatial design as well as concept and direction of the Multimedia, AV Hardware and Lighting design.
