Miele, Experience Centre And Cafe Auckland
Experience Centre Facade and Cafe Dining Experience, Auckland New Zealand, 169 sqm, 2021
Miele Germany with Miele New Zealand Commissioned Studio Cassells to redesign the Experience Centre and transform into into a Branded Cafe and dining Experience. Studio Cassells worked with Miele and Michael Merideth an Auckland chef and restrauter to Create Cafe M, an experience where guests could experience food prepared with Miele appliances in, whilst subtly learning about the brand story through subtle installations, interactives, and the interior design itself.
Studio Cassells concepted the entire experience, from the Facade, Carpark and restaurant design, to the installations and interactive inlaid into the tables.
